Senior Marketing Manager

How you'll help us achieve it

Do you have a proven track record of defining and implementing marketing strategies that drive business growth? Are you a strategic thinker with a data-driven mindset? If so, we want to hear from you!

We’re seeking a creative and results-driven Senior Marketing Manager to set strategy, lead campaigns across channels, and turn marketing into a measurable growth engine. This is a hands-on leadership role for someone who can think at the strategic level and still get into the work.

In this role, you'll;

• Work closely with our Head of marketing in Sénégal to plan and execute projects (persona building, product life cycle, go to market strategies.
• Create clear and actionable project briefs and documentation that can lead and guide cross-functional teams in successful campaign production.
• Collaborate with Brand, Design, and creative teams to ensure the production and delivery of assets and materials relevant to Wave Sénégal objectives both in terms of growth and brand awareness.
• Build and refine the marketing funnel, lead scoring, and attribution so we can clearly tie activity to results.
• Use data to analyze and make strategic recommendations on new ways to optimize marketing programs.
• Establish KPIs through dashboards, and report results, insights.
• Report on country-specific user personas and behaviors, benchmarks, and market analysis.

Key details

• Location: Senegal
• Work authorization in Senegal is required.
• This is a permanent position.
• Our salaries are competitive and calculated using a transparent formula.
• We offer generous health insurance for yourself and your dependents.
• We support working parents - we offer generous parental leave policies (26 weeks for mothers and 4 weeks for fathers) and subsidized childcare when you return to work.
• We help you live your fullest life now! We subsidize gym memberships and fitness classes.
• Airtime reimbursement.
• Free food and a beautiful office space.

Requirements

• Fluent in French and English.
• 10+ years of experience in marketing at an FMCG, tech start-up, telecom company, or similar.
• Unicersity degree in relevant fields (marketing, communication, sales, business development, management…).

You might be a good fit if you

• Are data-oriented and analytical.
• Have an extensive network of contacts across media, advertising networks, and vendors.
• Are super detail-oriented and organized.
• Are comfortable defaulting to overcommunication and overreaching when it comes to coordination.
• Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth.
• Demonstrate tenacity and a willingness to go the distance to get something done.
• Adjust quickly to changing priorities and deal effectively with complexity and change.
• Are a compelling storyteller, in writing and verbal.

Our team

• We have a rapidly growing in-country team in Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Uganda, Niger, Sierra Leone, and Cameroon plus remote team members spread across the world.
• We're deeply passionate about our mission of bringing radically affordable financial services to the people who need them most.
• We foster autonomy for our employees. You'll own your projects at every stage, from understanding the problem to monitoring your solution in production.
• We raised the largest Series A in Africa in 2021. Our world-class investors, include Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa.
• We are on.