Sales Lead Qualifier - Francophone Africa

Company Summary

AZA Finance is the largest non-bank in Africa and an established provider of Payments, FX and Treasury providing cross-border payment solutions which accelerate global access to frontier markets through an innovative infrastructure. By leveraging cutting edge technology with our proprietary technology, AZA Finance is able to significantly lower the cost and increase the speed of business payments to, from and across frontier markets.

Our API product provides both wholesale currency purchase and retail settlement via our robust API while our Web-Based platform is our B2B over-the-counter product that caters to businesses with wholesale currency needs, especially those paying partners and suppliers.

Licensed by the UK’s FCA and the Bank of Spain, AZA Finance is a market-maker in every major African currency. AZA Finance was founded in 2013 and now has offices in Nairobi, Lagos, London, Luxembourg, Madrid, Kampala, Accra, Durban and Dakar.

Job Summary

As a Sales Lead Qualifier at AZA Finance, you will play a critical role in identifying and qualifying leads to drive business growth and revenue generation. Reporting to the Head of Sales, you will be responsible for actively engaging with leads, assessing their suitability, and nurturing relationships to facilitate the sales process.

Responsibilities

• Actively qualify leads generated by the marketing team against internal criteria and KPIs to determine their potential as viable prospects.
• Respond to all inbound leads promptly, assess their alignment with pre-established criteria, and prioritize follow-up actions accordingly.
• Initiate contact with leads via calls, texts, or emails in a timely manner, maintaining persistent communication to nurture relationships and drive conversions.
• Liaise with the sales team to evaluate and validate leads, ensuring alignment with sales objectives and strategies.
• Generate referrals from existing clients and other sources to expand the lead pipeline and identify new business opportunities.
• Conduct outbound calling campaigns to follow up on older leads, inform them of new products or services, and gather relevant market data and qualifiers.
• Enter and maintain accurate lead data in the CRM system, ensuring the integrity and completeness of lead information.
• Nurture unqualified leads to keep them engaged in the sales cycle, providing ongoing support and information to guide them through the application process.
• Provide sufficient follow-up via phone and email to address inquiries, overcome objections, and maintain momentum in the sales process.
• Understand customer business issues and demonstrate how AZA Finance's services can address their needs effectively.
• Design, develop, and improve nurture campaigns aimed at converting inactive customers or re-engaging lost leads, utilizing creative and modern techniques.
• Build relationships with key decision-makers at prospective clients, serving as the primary point of contact throughout the lead qualification and acquisition process.
• Develop and follow quarterly, monthly, and weekly plans with specific, measurable goals, and create reports to present lead data and trends for the marketing team.
• Market Analysis and Customer Segmentation :
• Conduct thorough market analysis and customer segmentation for the region to identify target markets and refine lead generation strategies.

Requirements

Benefits

AZA Finance is an equal opportunity employer and will consider every qualified applicant for employment. AZA Finance does not discriminate based on race, ethnicity, national origin, ancestry, religion, gender, sexual orientation or disability.